freshtrax
AUGUST 31, 2021
In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. btrax was started in 2004 as a web design company based in San Francisco. We needed to clarify our vision and thoroughly think about why we exist and what we do every day.
Mind the Product
DECEMBER 4, 2018
Netflix’s Friends (Born 2004, died 2010). Netflix launched Friends in 2004, the year that Facebook grew from one million to six million members. Tunnel vision prevented us from accepting failure earlier. With a little luck and increased discipline, these ideas should make inventing the future a bit easier for you.
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The Product Coalition
JULY 10, 2020
Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As the company grows, it’s natural that the keeper of the product vision, becomes the keeper of the company vision. But there are numerous differences that keep these two roles separate.
freshtrax
AUGUST 6, 2019
We have grown so much since our humble beginning in 2004, from providing design services for small businesses to now helping companies bridge the gap between Japan and America through design. The CEO’s Vision for the Future. For btrax’s 15 year anniversary, Brandon created a new vision statement. btrax is 15! Related article?
freshtrax
JUNE 11, 2019
We at btrax have been helping global companies expand their business into the Japanese market since 2004. Contact us to discuss how we can make your vision come to life in Japan. #######. Make sure to define your value proposition in the market first before jumping into this lucrative market.
UX Studio: Product Management
NOVEMBER 24, 2020
The company was founded by three enthusiasts who met at Howard Dean’s Presidential campaign in 2004. The company’s vision is to create a world where digital experiences transform people’s lives. Ustvo started as a small company founded by 2 best friends in the UK in 2004. Later on, they moved to Washington, D.C,
BrainMates
AUGUST 7, 2018
Says Nick Coster, “Since 2004-2006 when Facebook, Twitter and other social media ushered in a new era for the internet as a two-way medium, people shared the successes and failures of their product experiences with huge networks that enabled viral spreads of customer experiences. So why are Product Managers in short supply now?
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