Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

User Testing 96

User Testing Customer Experience Marketing Research Software 96

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Mixpanel

SEPTEMBER 11, 2019

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. Over the next year, their audience skewed heavily toward eCommerce, alienating major segments of their market. This data-informed redesign helped with market differentiation for Hinge as the app focused on long-term relationships, not hookups.

Data Visualization 95

Data Visualization User Testing Product Research Analytic Tools 95

The Accidental Product Manager

APRIL 24, 2017

Scion had it’s greatest number of sales during 2006. At the time Toyota was targeting the Generation X buyers and the Scion brand offered them a differentiation from the Toyota core line of cars. Ever since hitting a high in 2006, sales have been on a slide. This type of customer does not value the differentiation as much.

Differentiation 62

Differentiation Branding Customer Experience User Testing 62

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

BrainMates

OCTOBER 10, 2019

The first challenge in differentiating the role of Project Manager or a Product Manager is that (as well as having the same initials) they sound a lot alike. PRODUCT : A product is anything that can be offered to a market that might satisfy a want or a need [2]. Product Manager vs project manager: the Brainmates perspective.

Product Management 75

Product Management Product Manager Management Management 75

Sachin Rekhi

FEBRUARY 15, 2009

In general though you should expect international monetization to be significantly lower than the US, as availability of offers are limited outside of the large ad markets (US, UK, Canada, etc). TrialPay , founded in 2006, has a long history of providing qualified offers from prominent merchants. Offer Provider Optimization.

Analytic Tools 60

Analytic Tools Research Software Startups Product Research 60