2007 Product Marketing Startups Testing 
The Product Coalition
FEBRUARY 20, 2023
Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit.
Mind the Product
JUNE 18, 2019
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. How Many Customers Leave and How Soon?
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Andrew Chen
FEBRUARY 26, 2024
This is advice I’ve been giving to people for years, and it’s shaped by my own experience — after all, I moved to the Bay Area in 2007 and it completely changed my life. I met tons of incredible people, some of whom went on to create major products and found unicorn companies. And Burning Man people. Thank you!)
Sachin Rekhi
DECEMBER 14, 2015
Marc Andreessen initially introduced the concept of product/market fit in this post published in 2007. It was an incredibly helpful notion to explain why startup products were failing left & right as well as provided a guiding north star on what you ultimately needed to achieve to build a successful startup.
Bain Public
MARCH 20, 2021
FITC Toronto 2008, Canada FITC Toronto 2007, Canada Flash Belt 2007, Minneapolis, U.S. Flash Forward 2007, Boston, U.S. Flash Belt 2008, Minneapolis, U.S. Flash Forward 2008, San Francisco, U.S. FITC Winnipeg 2006, Canada FITC Toronto 2006, Canada FITC Toronto 2005, Canada Flash Forward 2005, New York, U.S.
The Product Coalition
MAY 11, 2020
Even though the interdependency part would mean greater requirement of precise testing since every building blocks are expected to have different behaviour. In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build.
Userpilot
JULY 8, 2021
Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. Step 3 to implement pirate metrics in your SaaS: use a product adoption tool and A/B test in-product experiences to drive those metrics up. In short- AARRR.
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