Behind Every Great Product by Marty Cagan
Mind the Product
OCTOBER 18, 2016
In 2008 25m people watched American Idol twice a week, with great audience engagement. She teamed up with the CTO to create prototypes, which she then used to articulate her vision and get support from key executives and crucial teams. She proposed a new strategy to the BBC “BBC out of home” which became its mobile strategy.
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