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Systems Thinking and its Relevance to Strategic Planning in UX Research

UX Planet

Systemic Thinking: The Key to an Impactful UX Strategy Systems Thinking is a holistic approach to problem analysis and solving that emphasizes viewing systems as a whole, rather than focusing only on individual parts. What is Systems Thinking? Interrelationship: all parts affect each other within a system.

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. This connection is especially eye-opening in the realm of digital banking and Fintech product interfaces, where introducing elements of empathy and positive reinforcement can seem counterintuitive.

Banking 59
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Little Otter’s Rebecca Egger on making mental health care accessible to all

Intercom, Inc.

In a heartfelt testimony, Rebecca recalls how her little brother came down with a rare autoimmune brain disorder back in 2008. I had already decided to leave my position at the Chan Zuckerberg Initiative. Rebecca: I’m going to kind of start my journey a little bit earlier and give credit where credit is due.

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Gamification In UX

UX Studio

Even though the term “gamification” made its appearance in 2008, it didn’t gain popularity until 2010. Dropbox knows how frustrated users may get when they need to put extra cognitive effort into learning a new system. To gamify a system, start by rewarding users with the thing they use the application for. Not really.

UX 61
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Effective Strategies to Predict Churn in SaaS

Userpilot

Customers could churn due to one of the following reasons: Product-market fit failure: This is one of the biggest reasons for churn and something that most startups deal with. Users want SaaS products that are as intuitive as possible; no one wants to struggle to use a piece of software as if they’re living in 2008.

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Pulse Everywhere: The Biggest Event Pivot of My Career

Gainsight

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. In the end, the human-first approach worked better than getting legal teams involved and we were able to find a positive solution that worked for all parties. The Light at the End of the Tunnel.

Events 88
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Product Discovery Anti-Patterns Leading to Failure

The Product Coalition

Persona-driven self-fulfilling prophecy : You create the personas first based on what you believe to be the customers or users of our next [add an adjective with a positive connotation here] product or service will be. Building the wrong thing due to isolating the engineers is, for several reasons, incredibly expensive.