Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha
Mind the Product
DECEMBER 5, 2018
Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole” As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Experimentation Pitfall #1: Testing With the Wrong Metrics.
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