Intercom, Inc.
JUNE 1, 2018
In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” Pitching your product.
Intercom, Inc.
JUNE 20, 2018
In 2011 Marc Andreessen declared that software is eating the world. Today it’s no wonder that the strong majority of companies want their strategy to be driven by product, not sales and that’s likely for the best. Where does sales fit in at a company driven by product strategy? Building a positive feedback loop.
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Intercom, Inc.
FEBRUARY 6, 2020
It might be the same core product, but it’s a completely different strategy. She shares why their success required embracing – not disavowing – the marketplace, what she considers when expanding internationally, and how she leverages feedback loops to balance supply and demand. A feedback loop to balance supply and demand.
The Product Coalition
FEBRUARY 18, 2019
The American Big-3 automakers saw strategy as collecting best practices; Toyota built a culture of continuous improvement into a competitive advantage. The “Lean Startup” Eric Ries put a taxonomy behind what it means to be a highly mobile learning organization with his 2011 book. Most larger companies today are firm-rooted.
The Product Coalition
MAY 6, 2019
In 2011, his article “ The Use of Knowledge in Society ” was selected as one of the top 20 articles published in The American Economic Review during its first 100 years. Since the article was first published in 1945, it has had a deep influence reaching far outside the field of economics.
The Product Coalition
AUGUST 1, 2019
The few widely-available definitions This is the closest thing to a widely accepted definition of a Product Manager This Venn diagram from Martin Eriksson’s 2011 blog post is one of the most frequently cited definitions on any piece which explores the nature of the Product Management role. Referencing Martin Eriksson’s 2011 blog post again?—?PMs
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. We incorporated in San Francisco on August 15th, 2011, I think. Short on time?
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