Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
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bpma ProductHub
APRIL 30, 2017
With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. Here is a recap of some of her most useful lessons: PM Lesson #1: Successful communication is the bedrock of Product Management. Informed: Wake Up Wisdom for Women” in 2011.
The Product Coalition
JUNE 15, 2020
For example Zoom, which was created in 2011, has managed to grow to 10 million users (200 million in 2020…and we all know why!) despite entering the market was full of competitor products from enormous and well-funded companies like Google and Microsoft. A product-led growth strategy. Effective leadership.
The Product Coalition
MARCH 19, 2023
I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.
bpma ProductHub
JANUARY 3, 2017
The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).
The Product Coalition
MARCH 13, 2022
Here’s how to use your product demo smartly, and avoid demo abuse. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group. Once you got the value right, it is much easier to build the product that will deliver the value.
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