Remove 2011 Remove Messaging Remove Positioning Remove Vision
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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. This effectively positions each PMM to serve as the cross-functional (XFN) lead for that program area. At the same time, PMMs should share their vision for how their role can add value to the overall team. revolutionized the direct transportation market.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. This effectively positions each PMM to serve as the cross-functional (XFN) lead for that program area. At the same time, PMMs should share their vision for how their role can add value to the overall team. revolutionized the direct transportation market.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. Eoghan describes the original vision behind Intercom. Paul Adams , SVP of Product, summarizes the power of messaging. Right message, right time, right place.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The most important aspect of custdev is that it helps to find customers and create a product and messaging specifically for them. Position your product. Ever heard of Everpix? How about Google Wave? Well, it’s not surprising?—?the

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Whole Product Game

Tyner Blain

Back in 2011, Luke Hohmann introduced me to this concept and technique, and I used it with success with a team I was working with at the time. For that particular team, we were addressing a lot of chaos and trying to drive some clarity around the vision of the product.

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Microsoft Kin, iPhone, and the perils of chasing hipness

UX Planet

In 2011, right as Facebook was at the peak of their upward momentum, public sentiment was beginning to turn against the company for the first time, less than a year after The Social Network came out. And Google were ideally positioned to do so. But, by 2011, social networks were an appliance, not a nightclub. It’s not “cool”.