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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

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2022 on Inside Intercom

Intercom, Inc.

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. Zara Burke , Principal Editor.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. This effectively positions each PMM to serve as the cross-functional (XFN) lead for that program area. “Once I know what I need to accomplish and who I’m talking to, then I can think about the best channels to land that message,” she said.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. This effectively positions each PMM to serve as the cross-functional (XFN) lead for that program area. “Once I know what I need to accomplish and who I’m talking to, then I can think about the best channels to land that message,” she said.

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#BoSFAQ | Jobs-to-be-done

Business of Software Conference

A | We have had a number of talks on the topic, stretching back to 2011! Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Claire Suellentrop talks you through understanding how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning.

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Some Practical Tools For Stakeholder Management

BrainMates

This blog was originally written in 2011 and updated in September 2019. This stakeholder matrix from Gardner et al visualises the power a stakeholder has in relation to how dynamic the stakeholder is in changing the position/opinion he/she holds. Adrienne Tan. But what exactly is stakeholder management? Stakeholder strategy.