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The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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What founders need to know about acquisitions: Shopify’s Daniel Debow on M&A lessons from selling three startups

The Review by First Round

Before that, he co-founded Rypple which was acquired by Salesforce in 2011. Techniques for including your investors in the M&A process, as well as messaging tips when opening up about the process to the wider team. Before that, he co-founded Rypple which was acquired by Salesforce in 2011.

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Startup marketing: strategies for year one

Intercom, Inc.

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. If you read an Intercom blog post or met me at a conference around 2011-12, you probably received an email from me at some point. Pitching your product.

Startups 201
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Product Failure is An Opportunity

The Product Coalition

The game “Glitch” was the first product launched in 2011. The messaging feature “Slack” quickly became more successful than the game, and Glitch was cut in 2012. It allowed users to call a phone number to leave a message, which automatically created a web-based podcast. A great example is Tiny Spec, a former gaming company.

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Why comms deserves its own spot on the exec team — Aaron Zamost’s lessons from Square

The Review by First Round

After a comms career at Google, Aaron joined Square in 2011 to lead corporate communications. A 3-question framework for simplifying your company message early on. How to think about commenting on events in the news, or message layoffs to the team. A 3-question framework for simplifying your company message early on.

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The JTBD Conf

Business of Software Conference

Clayton Christensen discussed it in 2011 Watch. Claire Suellentrop showed us how to perfect messaging with JTBD in 2018 Watch. This wont be the first time JTBD has featured at a BoS Conf; JTBD founder Prof. Bob Moesta and Chris Spiek gave a live demo of the theory in 2013 Watch.