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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201
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What founders need to know about acquisitions: Shopify’s Daniel Debow on M&A lessons from selling three startups

The Review by First Round

His most recent startup, Helpful, was acquired by Shopify in 2019. Before that, he co-founded Rypple which was acquired by Salesforce in 2011. His first startup, Workbrain, was acquired by Infor in 2007. In our conversation today, we focus on all the moving parts of running an M&A process as a startup.

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The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Product Failure is An Opportunity

The Product Coalition

The game “Glitch” was the first product launched in 2011. The messaging feature “Slack” quickly became more successful than the game, and Glitch was cut in 2012. Odeo was a small podcasting startup in 2005. It allowed users to call a phone number to leave a message, which automatically created a web-based podcast.

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Why comms deserves its own spot on the exec team — Aaron Zamost’s lessons from Square

The Review by First Round

After a comms career at Google, Aaron joined Square in 2011 to lead corporate communications. The jobs-to-be-done of the comms function in the early days of a startup — and why it’s not a good customer acquisition strategy. A 3-question framework for simplifying your company message early on. Our guest today is Aaron Zamost.

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BoS Conf Fall Reading & Watching List

Business of Software Conference

Matt Wensing 1 Startup in 10 years vs 1,000 in 10 minutes. Bridget Harris The buskers guide to running a tech startup. Claire Suellentrop How to use JTBD to perfect your product’s messageing. BoS USA 2011 | 90 mins. Patrick McKenzie Hello Ladies! Marketing to Minorities. BoS USA 2010 | 7 mins. BoS USA 2018 | 8 mins.