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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201
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A Decade of Product Management

Melissa Perri

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.


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What founders need to know about acquisitions: Shopify’s Daniel Debow on M&A lessons from selling three startups

The Review by First Round

His most recent startup, Helpful, was acquired by Shopify in 2019. Before that, he co-founded Rypple which was acquired by Salesforce in 2011. His first startup, Workbrain, was acquired by Infor in 2007. In our conversation today, we focus on all the moving parts of running an M&A process as a startup.

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The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

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Top 10 Japanese Startups


This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Related article? Market Capitalization.

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Trailblazing Women in Product Management: Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express.

280 Group

That was back in 2011 when we didn’t have the P roduct M anagement terminology, but I loved the intersection of thinking about the customer, the technology, and how the marketplace dynamics fit with business strategy. Now , when we’re in a new area, we may look for academic expertise or lean on a startup with focused expertise.

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Lean Product Development: A Breakdown for Aspiring Product Managers

The Product Coalition

According to Eric Ries, the author of “The Lean Startup,” “Lean thinking defines value as providing benefit to the customer; anything else is waste.” About Startups Startups are different from established companies as they are often working on unproven hypotheses. Those that can learn the fastest directly from users will win.