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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Product Failure is An Opportunity

The Product Coalition

The game “Glitch” was the first product launched in 2011. The messaging feature “Slack” quickly became more successful than the game, and Glitch was cut in 2012. It allowed users to call a phone number to leave a message, which automatically created a web-based podcast. A great example is Tiny Spec, a former gaming company.

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The Little Things

The Product Coalition

Big visions drive big innovations, which, in turn, generate big teams, revenues, and businesses. But, it is a necessary tool for iterating, executing and scaling an existing vision/passion/idea. It is an incredibly useful & (I believe) necessary tool for iterating, executing and scaling an existing vision/passion/idea.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. At the same time, PMMs should share their vision for how their role can add value to the overall team. “Once I know what I need to accomplish and who I’m talking to, then I can think about the best channels to land that message,” she said.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. At the same time, PMMs should share their vision for how their role can add value to the overall team. “Once I know what I need to accomplish and who I’m talking to, then I can think about the best channels to land that message,” she said.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. Eoghan describes the original vision behind Intercom. Paul Adams , SVP of Product, summarizes the power of messaging. Right message, right time, right place.

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Whole Product Game

Tyner Blain

Back in 2011, Luke Hohmann introduced me to this concept and technique, and I used it with success with a team I was working with at the time. For that particular team, we were addressing a lot of chaos and trying to drive some clarity around the vision of the product.