2011 Product Marketing Startups Vision 
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.
Intercom, Inc.
OCTOBER 1, 2020
If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos. Paul: No comments.
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Intercom, Inc.
OCTOBER 1, 2020
If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos. Paul: No comments.
The Product Coalition
SEPTEMBER 2, 2019
It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.
Userpilot
JULY 6, 2021
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.
The Product Coalition
JUNE 9, 2020
I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. I built a new operating company with two passionate people with a sound vision of the HR industry future, Thibault Halbrecq and Arthur Roose.
Intercom, Inc.
OCTOBER 29, 2020
And so after a few more years doing that, I left and joined a startup. You should think about how your product integrates with and fits in with everything else that people have going on in their lives. At the same time, I was doing a bunch of startup advisor work. Des: It is, it’s proper startup arbitrage, I guess.
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