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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. SaaS Inbound Marketing. Creating A B2B SaaS Marketing Plan.

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Localization in Japan: Understanding the ins-and-outs of Japanese Websites

freshtrax

Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. One of the companies with the best localization strategies out there is Netflix. The standard is to use a top-level domain to rank for Japanese search engines.

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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

LinkedIn is the perfect example where over time they've achieve Product Channel Fit with Virality, UGC SEO, and different forms of Inbound and Outbound Sales. But around end of 2012 Facebook started killing off the API's that enabled this channel. As a result you can't think about Product and Channel as silos.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. We visited Adjust’s Tokyo location to speak with Mr. Has Adjust changed its business strategy in Japan over time? Do the business strategies in Germany and Japan differ significantly from each other?

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Reorganizing Product Teams

Mironov Consulting

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there.

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Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

And that’s because Webflow, even though it’s been around since 2012, it’s all been really driven by the self-serve organic motion that is of course layered on with great customer support and customer service, marketing, amazing product. And I actually don’t think that’s a good strategy.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.