TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank
Product Innovation Educators
JULY 6, 2020
In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes. It’s a book that spoke to me.
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