Remove 2013 Remove Product Marketing Remove Vision
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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. Wootric’s vision.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.

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6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority. CEOs Who Came From Product 1.

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Taking the Leap: Why Product Managers Make Better Entrepreneurs

ProductPlan

After a decade of working with others to launch successful SaaS products, I took the plunge to launch a startup in 2013. As I continued to help launch products, I realized that I was prepared to dive into entrepreneurial life myself. As a product manager working for others, I was playing with someone else’s money.