The Product Coalition
AUGUST 23, 2023
A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues. Instead, think about a product roadmap like a GPS for your product’s journey. Are you in yet? This is dead wrong.
Roman Pichler
JANUARY 8, 2019
Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? Alternatively, you may want to unbundle one or more features into a new product, as Facebook did with Messenger in 2014 when the company released the messaging feature as a stand-alone app. Take Microsoft Office as an example.
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Mind the Product
MAY 25, 2018
From there we put together a basic roadmap and started writing user stories. JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t.
Mixpanel
JUNE 3, 2019
MAU, or Mobile Apps Unlocked, is a gathering of 2,500+ leaders from top mobile brands around the world that takes place every spring in Las Vegas. In the last five years alone, we’ve seen 150 unicorns claim their place, compared to the 39 unicorns founded in the prior decade (2004-2014). But what’s behind this increase?
Alchemer Mobile
OCTOBER 2, 2018
So as everybody knows, as technology evolves, brands and all industries are continuing to adopt, connecting their digital and physical experiences. And it started coming into my consideration set as I’ve always liked the brand, but just didn’t think they were a digital company up until that point. Veronica: Yeah, 2014.
Mixpanel
JUNE 3, 2019
MAU, or Mobile Apps Unlocked, is a gathering of 2,500+ leaders from top mobile brands around the world that takes place every spring in Las Vegas. In the last five years alone, we’ve seen 150 unicorns claim their place, compared to the 39 unicorns founded in the prior decade (2004-2014). But what’s behind this increase?
ProductPlan
APRIL 9, 2020
Carlos founded Product School in San Francisco in 2014. Useful for breaking into brand new markets. Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. What is Qualitative Research? More commonly used for physical products.
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