Remove 2014 Remove Differentiation Remove Roadmap Remove Startups
article thumbnail

Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

In my experience, products without a clear, meaningful purpose face an uphill battle in several ways: The struggle to find traction: Without a clear purpose, it can be challenging to identify and attract a customers Difficulty differentiating: in crowded markets, differentiation is critical. Are you in yet? This is dead wrong.

article thumbnail

Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. I can’t help thinking this is a way of experimenting in the greatest tradition of the Lean Startup. Breaking Into Enterprise Customers at Shopify. What do they want?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tech proposes, Market disposes

The Product Coalition

As the founder of a young startup in times of high economic uncertainty, I have found myself thinking again about what makes a successful product, and what makes them fail. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way.

article thumbnail

Why Product Features Matter

Department of Product

At the time, back in 2014, this was so much easier than having to navigate around using Google Maps. But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. The dangers of feature-based differentiation The problem with some features is that they can be cloned. A few things done well.

article thumbnail

Behind Every Great Product

svpg

This is very common in large companies, and in this model, the product manager is really a project manager and roadmap administrator. This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. The title is not important; the work they do is.

article thumbnail

Jonathan Anguelov on Aircall’s $65 million Series C success

Intercom, Inc.

Jonathan, you mentioned Aircall’s original vision and mission back in 2014 when you got started was to reinvent the business phone. Jonathan: Back in 2014, we thought, “Okay, we need to be able to build a phone system that any entrepreneur can use anywhere in the world.” Jonathan: Definitely.