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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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Building a Growth Framework Towards a $100 Million Product

Brian Balfour

When I joined HubSpot in January 2014 the mission was clear. This post is an overview of the first two years (2014 - 2016) of the product where I was involved. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. In 2013/2014, the company began scaling rapidly and moved to India to accelerate its growth. But gaining acceptance from the market and acquiring customers is the bigger challenge. Presently, Kovai.co

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Chaotic flow blog focuses on SaaS marketing, SaaS sales, SaaS metrics, and cloud computing.

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It’s Not Just You: Trends Are Moving Faster Than Ever

Roy Madden

In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture. Rand Fishkin’s Collection on Inbound Marketing.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Andrus Purde: The Evolution of a SaaS Marketing Team. Talks from BoS USA 2014.

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The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

When I jumped to Amazon in India in 2014, e-commerce was picking up here in a big way. The market is intense, competitive, and fast-paced. At Amazon, most PMs are more outbound than inbound and don’t necessarily work as close to engineers at Google, but that tends to change depending on geography as well.