Intercom, Inc.

JANUARY 16, 2020

We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. This was back in about 2015. At that time Slack already gained some traction where they offered team plans by default, where a lot of products on the market had an individual plan by default.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Mind the Product

APRIL 18, 2017

Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. Tanner’s first human-centered product development team.

Research Software 89

Research Software User Testing Customer Experience Workshop 89

Mind the Product

DECEMBER 2, 2016

In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. billion, and in 2015 sales were $5.2 Product marketing issues. In the 1980s and 1990s Lego had decided to innovate, but had innovated too much. No excuses.

User Testing 70

User Testing Customer Feedback Customer Experience Feedback Software 70

Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Email, Paid, Press, Medium, Product Hunt, Hacker News, Referrals, etc.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

ProductPlan

SEPTEMBER 27, 2020

In his 2015 LinkedIn article , Geoffrey Moore introduced three categories for innovation efforts: To differentiate, neutralize, or optimize. This is the same psychology behind why people will buy a brand of food that’s twice as expensive as its competitor with the same ingredients or choose a bottle of wine based on the label’s design.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

The Product Coalition

NOVEMBER 19, 2019

Varied experience and on-the-job learning As the programs are rotational, you’ll be exposed to many different aspects of the Product world. You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. They’ll be very valuable contacts for you in the future.

Analytic Tools 60

Analytic Tools Weak Development Team Naming Certifications 60

Userpilot

JULY 13, 2021

Here are some questions to ask them: What adjacent roles do you usually work with (user researcher, UX designer, front-end developer, product marketer, etc.)? Seahawk is based out of Boston, Massachusetts, and was founded in 2015 by Ryan Hussey. It’s a marketing company with a focus on WordPress design and development.

Research Software 98

Research Software Feedback Software Data Visualization Reporting Tools 98

The Product Coalition

AUGUST 13, 2018

Product / Market Fit “Product/market fit means being in a good market with a product that can satisfy that market.”?—?Marc Marc Andreessen Good Market ? Casting Nets Buying and selling stock was the only functionality available when Robinhood was first publicly released in 2015.

Reporting Tools 60

Reporting Tools User Testing Customer Experience Definition 60

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. User experience research and usability testing.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JANUARY 12, 2024

You can easily see that sales peaked in April 2015 and were lowest in November 2014. It starts from the total sales, moves out to sales by brand, and ends at sales by device models. Analyze feature adoption rates for different features across customer segments to reveal product-market fit variations.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Research Software 105

Department of Product

MAY 22, 2020

Commercial questions aside, the predominant theme in questioning is usually directly linked to the features offered in the product: Can it integrate with my existing CRM? Can I customise it with my own branding? Marketing It’s a similar story for product marketing. Does it send emails automatically?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

DISQO

JANUARY 8, 2018

“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. One of the nation’s oldest and most cherished brands has a familiar story about reinventing itself for the digital world, but with a twist.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. One of the nation’s oldest and most cherished brands has a familiar story about reinventing itself for the digital world, but with a twist.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

“We’re a 160 year old company whose bread and butter was life insurance and risk products – but for the last 10-15 years we’ve been transforming into a holistic financial planning company.”. One of the nation’s oldest and most cherished brands has a familiar story about reinventing itself for the digital world, but with a twist.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

Roadmunk

MARCH 20, 2018

That means we’ll discuss topics like handling tricky relationships with non-technical team members, how to effectively think like a product manger, and how to disrupt human behaviour with human-centered AI design (just to name a few topics!). Lulu: I am a product manager on our discovery team. How big is the team you work on?

Product Research 45

Product Research User Testing Feedback Software Customer Feedback 45

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. And that just gives you more product-market fit and helps you grow faster.

Marketing 217

Marketing Weak Development Team User Testing Product Research 217

Intercom, Inc.

JULY 4, 2018

Believing the best product always wins leads us directly to the second trap: ?being being willfully naive about marketing. Matt Hodges , originally our Director of Product Marketing, was the first Intercom hire with the actual word “marketing” in his title. Marketing isn’t a single team.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

User Testing 170

User Testing Customer Experience Data Visualization Weak Development Team 170

Intercom, Inc.

JULY 4, 2018

Believing the best product always wins leads us directly to the second trap: ?being being willfully naive about marketing. Matt Hodges , originally our Director of Product Marketing, was the first Intercom hire with the actual word “marketing” in his title. Marketing isn’t a single team.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

PMLesson's Ace the PM Interview

SEPTEMBER 28, 2020

One of them was our co-founder Stephen Cognetta back in 2014-2015. The best Googlers are those who can come up with brand new solutions to brand new problems. Nevertheless, Google receives millions of applications a year, which makes it more difficult and competitive than the top Ivy League schools like Harvard or MIT.

Reporting Tools 98

Reporting Tools Software Engineering User Testing Customer Experience 98

Business of Software Conference

JULY 20, 2020

So, as a business begins to discover its business model, its product market fit it begins to enjoy the recipe for success or, more specifically, its leaders do. And by 2015 Gillette had lost something like 16% of its market share. market all the way through to down to 59%. These are brands that require reinvention.

Weak Development Team 75

Weak Development Team Reporting Tools Research Software Data Visualization 75

DISQO

SEPTEMBER 6, 2019

Iteration in traditional product marketing is test, scientific method, evaluate, and customer discovery. There are times when you don’t want the clock running, and that really is in that early phase of the product life cycle. I’ll see the gap, and I’ll wonder why it’s there. Is it our tenacity, our grit?

Reporting Tools 45

Reporting Tools Research Software Product Research User Testing 45

DISQO

SEPTEMBER 16, 2019

Iteration in traditional product marketing is test, scientific method, evaluate, and customer discovery. There are times when you don’t want the clock running, and that really is in that early phase of the product life cycle. I’ll see the gap, and I’ll wonder why it’s there. Is it our tenacity, our grit?

Reporting Tools 40

Reporting Tools Product Research Research Software Feedback Software 40

DISQO

SEPTEMBER 16, 2019

Iteration in traditional product marketing is test, scientific method, evaluate, and customer discovery. There are times when you don’t want the clock running, and that really is in that early phase of the product life cycle. I’ll see the gap, and I’ll wonder why it’s there. Is it our tenacity, our grit?

Reporting Tools 40

Reporting Tools Product Research Research Software Feedback Software 40

DISQO

SEPTEMBER 6, 2019

Iteration in traditional product marketing is test, scientific method, evaluate, and customer discovery, I really didn’t learn about that until very late in my career, until I read Steve Blank’s first book, and I’ve been at this for 25 years. I’ll see the gap, and I’ll wonder why it’s there.

Reporting Tools 40

Reporting Tools Research Software Product Research User Testing 40

Business of Software Conference

FEBRUARY 16, 2021

Alex Osterwalder Culture Map Onstage BoS 2015. 40:38 James Avery, Kevel: But it really got myself and my VP of Marketing, thinking just about positioning a lot more, right, we both read the book, I saw her speak again, at the virtual conference. April Dunford Positioning BoS USA. Wrong foot. Upcoming Events.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Amplitude

SEPTEMBER 19, 2019

In 2015, Merci joined Slack as the Director of Product and Growth. Today, Merci works as a Partner at Lightspeed Venture Partners , investing in early-stage consumer and B2B companies looking to find product-market fit and accelerated growth opportunities. Merci Grace is partly to thank for that. James Buckhouse.

Fractional VPE 8

Fractional VPE Feedback Software User Testing Data Visualization 8