article thumbnail

Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

Over the past few years, we have given a lot of thought to the ingredients of a successful app ecosystem, the effort involved in developing a thriving platform, the consideration required to build fruitful partnerships. The pains of growing a platform. Building a developer economy around Intercom.

article thumbnail

UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

For example, you may be able to get more sign-ups or demo bookings from your landing page , boost activation and adoption rates inside the product, and increase free-to-paid conversions. Value innovation – providing an innovative and disruptive solution to user problems at a lower cost to maximize the perceived value of the product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Freemium Strategy 101: Ultimate Guide for SaaS Companies [+ Examples]

Userpilot

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. Could freemium work for your SaaS business? Personalized onboarding experiences reduce the time to value by educating users on how to use your product effectively.

article thumbnail

Product in Practice: Stepping Into Your First Product Leadership Role—What to Expect

Product Talk

For this edition of Product in Practice , we’ve collected stories from a few of these new product leaders who turned to the Continuous Discovery Habits community for advice and inspiration. Do you have a Product in Practice or success story from the Continuous Discovery Habits community you’d like to share?

article thumbnail

Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In this context, the role of product managers becomes increasingly crucial. Consumer-generated marketing (CGM) is when companies prompt their customers to create content for their product brand.

article thumbnail

Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

article thumbnail

Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.