Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Business of Software Conference

NOVEMBER 16, 2023

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

AUGUST 25, 2021

Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. To make that connection in the real world, we began hosting a series of events in 2015, effectively a live version of the Inside Intercom blog. Eoghan on the potential for automation to transform customer relationships.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

SEPTEMBER 8, 2021

She “stumbled” into it, as she told us, first as one of the earliest sales hires of Eventbrite, where she stayed for four years, and then into Slack in early 2015 as the first sales rep in the Bay Area. “A similar thing to Eventbrite, I actually prospected my way into Slack” It was about 2015 when I found Slack.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119