Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators
Product Innovation Educators
JULY 15, 2016
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Defining customer needs with jobs-to-be-done theory. New product development frequently begins by having keener insights into customers’ needs than competitors do.
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