Ship outcomes, not just features, with the Product Impact Framework
Intercom, Inc.
DECEMBER 10, 2019
But we didn’t necessarily have full control of those outcomes, nor were we entirely able to predict them. In 2018, our co-founder Des adopted a new internal mantra: “It’s all about market impact.”. How confidently can we predict the increase in retention, for instance? As we scaled, that had to change.
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