2018 Differentiation Leadership Messaging 
bpma ProductHub
FEBRUARY 4, 2018
By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” And we’re not alone. In case you missed it, a full replay is available here.
Mind the Product
AUGUST 1, 2019
Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Back to our messaging app example. Product Teams are Being Judged by the Wrong Numbers.
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Intercom, Inc.
DECEMBER 31, 2019
If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018. And then there’s messaging.
Business of Software Conference
AUGUST 30, 2019
Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (
Modus Create
FEBRUARY 24, 2020
Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. About 90% of companies in their 2018 research aren’t fully realizing the full potential of their design teams. indicates the struggle is real. Embrace Iteration.
Intercom, Inc.
MAY 16, 2019
To differentiate yourself in a crowded market, ease of use is only part of the equation. Multi-step pointer messages in a Product Tour. Is this just a new simple message type, or are we going to do something much more sophisticated? But then when we reviewed the proposal with leadership, we actually got pushback.
Revulytics
DECEMBER 12, 2019
Gartner predicts that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Growth respondents were significantly more likely to invest in systems and tools than nongrowth respondents (73.9%
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