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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” And we’re not alone. In case you missed it, a full replay is available here.

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How customer support can keep up with customer expectations

Intercom, Inc.

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

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The decade software ate the world

Intercom, Inc.

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018. And then there’s messaging.

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Proficientz Announces 2018 Product Management University Training Curriculum

Product Management University

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations.

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

Conduct market research to identify competitors and determine avenues for product differentiation. How you can differentiate your product from the competition. Your statement should identify who needs your product, what it does, and what differentiates it from other products in the market. Your unique value proposition.

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4 Ways to Improve In-App CX with Onboarding Techniques 

Alchemer Mobile

percent same-store sales growth by early 2018. In summary, in the case of mobile in-app notification, the trick lies in delivering the right message at the right moment without making the customer say, “ Oh no, it’s brand [xyz] again.” So, how do you differentiate your offering from the sea of competition?

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

In addition to this large, blue sky of brand messaging and design, we knew early on that we’d have to adapt on the technical side in order to live up to this vision, whatever it ended up looking like. The Mixpanel homepage circa 2018. This meant rethinking our WordPress-powered stack.