Ship outcomes, not just features, with the Product Impact Framework
Intercom, Inc.
DECEMBER 10, 2019
In 2018, our co-founder Des adopted a new internal mantra: “It’s all about market impact.”. In addition, business metrics tend to be lagging indicators, which means that the feedback loop from testing to learning is often too slow to be of practical use to a team. As we scaled, that had to change.
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