Remove 2018 Remove Positioning Remove Software Review Remove Strategy
article thumbnail

Building a Successful Market Penetration Strategy in Three Steps

The Product Coalition

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Strategy 112
article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Best Practices for Gathering Customer Feedback in 2018

Pragmatic Marketing

This was the subject line of an email I recently received from an account manager at a financial management software vendor. Even though it was frustrating, I understood why the software vendor was trying to gather customer feedback—to help with 2018 planning. which, as you probably know, is product roadmapping software).

article thumbnail

The Ultimate Conversation Design Course Guide

UX Planet

CDI Student Review(s): My friend Aliena Cai featured a review of CDI on her youtube channel last year. Thankfully, they haven’t changed their pricing for more than 2 years (the bundle used to be $949 at the time of Inga’s review, then $999, then it increased to its current price sometime around autumn 2021).

article thumbnail

Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I have led or been a major contributor to two of the most successful software companies in the world. I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. And while I have taught for more than a decade at the graduate level, I was never part of the academic ecosystem.

article thumbnail

Customer Retention Analytics – The Ultimate Guide

Userpilot

In this guide, we’ll provide step-by-step processes to generate hard, actionable data and clear strategies for making the most of your relationship with your customers. Customer retention analytics are doubly important as they support your strategy to help avoid customer loss and maximize customer potential.

article thumbnail

The Making of Product Managers: Negar’s Story

The Product Coalition

After working in marketing for four years in London, Negar moved back to Vancouver in late 2018. Unsure of the best way to break into the technology industry, she attended a coding boot camp at Lighthouse Labs for becoming a developer. Upon completing the boot camp, Negar received the Diploma in Web Development from Lighthouse Labs.