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What the Post-Pandemic World Means for Mobile App Teams?

The Product Coalition

UXCam CEO, Kishan Gupta, reflects on how human behavior has evolved in the past two years and the implications it has on the mobile app world. Last week I ordered from a food delivery app. My hand reaches for the phone and finds the app before I even realize I’m hungry. Learn how you can prepare for society’s next big changes.

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Gaming Analytics: How to Leverage Your Customer Data for Sustained Business Growth

Indicative

Gaming data is one of the most valuable sources of information out there. . gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. You need an analytics solution and data strategy that can help make that information useful. . What Is Gaming Analytics?

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. Why is sentiment changing?

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A Decade of Product Management

Melissa Perri

2019: "How do I hire a Chief Product Officer? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "I have 800 Product Owners who have never done the role before, can you help train them?" 2019: "Duh, of course I want my people talking to customers. 2019: "Product reports to the CPO."

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers. The study showed that companies that get customer success right prioritize technologies that improved customer experience. What is a customer engagement platform (CEP)?

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Color Wheels For Human-Centered Design

UX Planet

Color wheels are tools for artists, designers, and anyone working with color. Some wheels will sabotage your color research, while others are so insightful that they help us to read people’s emotions through their skin color. Understanding the wheels helps you better understand the color systems.