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Are North Star Metrics Leading You Astray?

ProductPlan

Common vision, differentiated objectives. May 13, 2019 at 9:35 pm. May 14, 2019 at 9:21 am. Get high quality product management content delivered straight to your inbox every other week. © ProductPlan 2019. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap. Product Launch Plan.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. With over 5 million visitors per month, Product Hunt is a buzzing community of techies and digital product lovers.

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What Skills Does a Product Manager Need?

BrainStation Product Management

Personal Skills Are Essential for Product Managers. According to BrainStation’s 2019 Digital Skills Survey , 88 percent of Product Managers polled began their careers in a different field, a number higher than any other discipline. Similarly, all Product Managers should be comfortable drawing out wireframes and evaluating UX.

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Why Product Features Matter

Department of Product

Despite that, there is a strong argument to say that a product with more valuable features built in a way that enhances the overall user experience is all the more stronger for it. One way to demonstrate the value of features is to look at what happens when valuable features are missing from a product. You guessed it.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. You can’t sell a product without delivering value to users who know they want your product to begin with. This way you have as many attempts to get to product-market fit as possible.

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What Skills Does a Product Manager Need?

BrainStation Product Management

Personal Skills Are Essential for Product Managers. According to BrainStation’s 2019 Digital Skills Survey , 88 percent of Product Managers polled began their careers in a different field, a number higher than any other discipline. Similarly, all Product Managers should be comfortable drawing out wireframes and evaluating UX.