Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Outreach is the kind of tool for team’s who are serious about sales and marketing alignment.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Account-based marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MARCH 8, 2022

Using her scientific approach to product management, she runs programs such as The CPO Accelerator to grow product leaders. Harvard Business School appointed Perri to teach product management in their MBA program in 2019. Melissa’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 64

Outbound Inbound Product Manager Product Management 64