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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. This report contains data from the following app categories: Finance. Personal Services. Business Services. Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. This could be website data (e.g.,

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. At year end, interaction rates remained equal to what they were in 2020 at 26%. There was a 9% increase in the number of surveys sent in 2021 from 2020. Mobile survey benchmarks.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Here are examples of a few demographic data categories: Age. This takes some basic research but tools like Statista can help you quickly gather high-level data. Nationality.

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16 Product Management Tools You Don’t Want to Miss in 2020

Userpilot

2020 is set to be a big year for SaaS. Hopefully, the product management tools we’re going to cover will help you out! We’ve split the tools into different categories, so feel free to jump ahead to whichever kind of product you need. The categories of product management tools are: Prototyping and UX (Userpilot, InVision, iRise).

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5 Questions Indicative Helps Gaming Marketers Answer

Indicative

Analysts predict that lockdown measures will yield higher consumer spending on games, with a 13.3% year-over-year growth in 2020. If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. How old are they? .

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Average Interaction and Response Rates for In-app Mobile Communication

Alchemer Mobile

Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base , which we call the “vocal minority.”. Retail & Shopping. Food & Drink.