This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Poor mobile UX design leads to high bounce rates, abandoned carts , and negative app reviews. We covered: What mobile UX design is (and how it differs from desktop UX). Actionable mobile UX best practices to give your app a competitive edge. What is mobile UX design? Why is mobile UX design important?
For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. The fact is that coding an onboarding process from scratch is near-impossible for most SaaS businesses, both in terms of cost and in terms of having enough free developers available.
Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?
Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Trends to Watch In Product – Table of Contents.
Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?
To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021. billion in 2021 and $145.4
Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.
Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?
I was only just starting to think about the first edition of Product Drive. A lot of Product Education, changes, growth, and 2,200 participants (yup, that’s how many we had on the first edition of Product Drive!) So ladies and gents – here’s Product Drive 2.0.! Product Drive 2.0. Product Operations.
Wondering why your shiny new features are not getting enough user engagement? After spending months building a new feature, it is such a bummer to see users not adopting it as much as you thought they would. A product is only as good as its features. This is once they are engaged with the core features.
Looking for the right retention KPIs to track and improve your customer retention rates? Customer retention is the key ingredient when it comes to growing your SaaS product without having to acquire new customers. So let’s find out what retention KPIs you should start tracking! What are retention KPIs in SaaS?
Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. But despite how relevant the topic still is, we’re not just here to talk about the ideal onboarding experience.
Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Activation metrics you can track: activation rate.
It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible. Product-led growth helps users experience the product for free first and then upgrade to a paid plan. The two pricing models for product-led growth are a free trial or freemium.
User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!
Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the productfeatures they need to learn in order to activate.
Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.
Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.
Because we’re just a different kind of onboarding tool! ?????. So we’ve classified the different alternative onboarding tools by a) user persona b) JTBD (Job-To-Be-Done – in other words, what you want to use the tool for). Appcues comes second-next, with really nice UX and UI. Same with SaaS user onboarding tools.
Want to improve your user experience metrics to make your SaaS business successful? It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave. Qualitative attitudinal metrics and quantitative behavioral metrics are 2 primary types of UXmetrics.
Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? SaaS marketing is the marketing process applied to generate demand and drive adoption and retention for SaaS products and apps. Sounds simple, right? Not necessarily. What is SaaS marketing?
Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.
Are you concerned about end-user engagement in your SaaS product? They trigger product-led growth and help SaaS businesses achieve new milestones. Let's see what customer engagement for SaaS is and how you can increase product usage for increased revenue and better customer retention for your platform.
Said every product manager and product marketing manager currently working in SaaS ever ??????! Implement as many of the customer retention strategies and tactics outlined in this 2021 Ultimate Guide as you can! Making it easy for teams to onboard new members to their specific use cases.
Let’s face it: engagement may be a key requirement for product growth, but your customers…don’t want to be engaged. In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework.
Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.
What SaaS Growth strategies work best in 2021? What are the best SaaS growth strategies for 2021, according to SaaS leaders who succeeded in using them? Table of Contents: SaaS Growth Strategies 2021. TL;DR – What Growth Strategies Should SaaS Employ in 2021? Want your product to drive your growth?
Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager. Advanced/pro product manager.
While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. User retention marketing focuses on existing customers – it aims to help users discover more value in your product. This is where webinars really come in handy. Let’s dive in!
Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me.
Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. Product-led growth. No coding required- talk to a product specialist today.
What will be the biggest Product Trends in 2022? Interestingly – they seem completely different from the product trends we’ve identified for 2021 – including Product Led Growth , the rise of a Growth Product Management Role, chatbots, or gamification. Will 2022 be the year of Product Ops?
It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.
Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?
SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Why is analytics important for SaaS?
Customer retention management software collects user data, organizes it, analyzes it, and creates actionable insights for your product team. In order to achieve these functions, most good retention management software comes equipped with the following features: Data collection from a wide variety of sources, both qualitative and quantitative.
What types of metrics measure customer satisfaction, and how can they indicate the health of your customers and business? Customer satisfaction metrics, such as CSAT, CES, and NPS, help you measure customer loyalty and satisfaction. Sending customer satisfaction surveys regularly and asking customers how to improve your product.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
If you have ever wondered how to measure the success of your product then you might have heard about product benchmarking before. This is a method of measuring the performance of a product against other similar company’s products. This is a great way to see if your product has growth potential. Let’s dive deep in.
If your SaaS company is starting to see some traction, you’ve probably considered working with an onboarding platform in order to reduce Time To Value (TTV) for your users. That’s right: the key to recurring revenue in the SaaS world is intelligent onboarding. What is an onboarding platform? What is an onboarding platform?
We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.
When you first hear the term onboarding workflow software, you might think, what is a workflow? They are completing a series of steps or tasks from when they sign up for your product until they get their job done. You also have to be aware of the solutions that fit smaller companies vs more mature products. Table of Contents.
From highlighting the user's next action to explaining a new productfeature: there are few UX elements that are more versatile than the website tooltip. Fortunately, in 2021, there are tools that can help even the least technical of product people build tooltips without code. What is a website tooltip?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content