Userpilot

MAY 19, 2021

In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

Onboarding KPIs 98

Onboarding KPIs Workshop Customer Experience Product Research 98

Userpilot

JULY 8, 2021

Therefore, we’ve put together a list of 6 product manager courses you should consider taking in 2021 for the following proficiency levels: Aspiring product manager. Beginner product manager. Mid-career product manager. Advanced/pro product manager. What is product management? Table of Contents.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Userpilot

OCTOBER 1, 2021

" That translates into more product experiments , and a more empowered product marketing team overall. Users expect a personalized service in 2021, so you'll just turn them off this way. Without further ado, here is our list of the market leaders in new user onboarding in 2021: User Onboarding Tool #1: Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

JULY 27, 2021

Onboarding UX patterns might just be the unsung hero of the SaaS world. Without in-app experiences guiding the new users through your product such as tooltips , checklists , and welcome screens , it’s unlikely that your users would stay with your product long enough to activate. Onboarding UX Pattern Categories.

UX 98

UX Customer Experience Data Visualization User Testing 98

Userpilot

SEPTEMBER 8, 2021

Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. Welcome screen with a microsurvey.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Userpilot

JULY 14, 2021

Userpilot is the best choice for mid-market companies – offering the best value-for-money starting at $249 with unlimited feature usage, completely interactive product walkthroughs, NPS, microsurveys, resource center and user analytics. Appcues comes second-next, with really nice UX and UI. User-friend UX and UI. ?

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. What are the best SaaS growth strategies for 2021, according to SaaS leaders who succeeded in using them? in ARR, spent $439,000,000 (!)

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

OCTOBER 11, 2021

Marketing SaaS products in comparison uses the product as the main driver of acquisition. Meaning product marketers in SaaS companies focus on activation and adoption too. Your goals as a product marketing manager are to drive trial signups and get the customer to experience repeated value from the product.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. Content Marketing. Aazar Ali Shad.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

SEPTEMBER 23, 2021

Every day, we’re seeing more evidence that the market is starting to understand the value of the user onboarding experience. Our State of SaaS Onboarding report for 2021 found that 96% of SaaS businesses are using at least 1 in-app onboarding element. This is 2021 and you don’t have to re-invent the wheel.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

OCTOBER 18, 2021

Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021. billion in 2021 and $145.4

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

JULY 20, 2021

By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. Product/market fit means that not only is the product good, but it successfully responds to the customer group it is designed for. A whole new world was revealed right before my eyes.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. You can buy The Making of Product Managers here.

Research Software 98

Research Software Books Feedback Software Analytic Tools 98

Userpilot

APRIL 30, 2021

The linkable asset should be built by your content team, and then the linkbuilding team is the marketing muscle that makes sure the asset gets found. In 2021, linkbuilding has become much more competitive as website owners now know that their web properties are valuable, and often demand something in return for linking to you.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

JULY 13, 2021

Your non-technical product managers and product marketing managers will certainly thank you! The lessons from all of those experiments will translate into a better product experience for your customers. Best Tools to Build Interactive Walkthroughs for SaaS in 2021. Get a demo today!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

OCTOBER 19, 2021

Said every product manager and product marketing manager currently working in SaaS ever ??????! Implement as many of the customer retention strategies and tactics outlined in this 2021 Ultimate Guide as you can! We've written extensively on NPS, CSAT, CES, and Product Market Fit surveys before.

Feedback Software 98

Feedback Software Analytic Tools User Testing Customer Experience 98

Userpilot

SEPTEMBER 15, 2021

Creating a knowledge base is an excellent way to keep your users engaged while helping them solve their product-related problems. Focus on improving expansion revenue by continuous onboarding and product marketing. You should not expect your users to stumble upon your product's new features and start using them right away.

Feedback Software 98

Feedback Software User Testing Customer Feedback Customer Experience 98

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

SEPTEMBER 16, 2021

Want to get started with measuring product management metrics? Get a Userpilot Demo and see how you can get actionable product insights! The post 2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 98

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Hotjar can help you identify UX bottlenecks and take proactive measures to fix them.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. At UX studio, our experts analyzed dozens of UX design Berlin companies to help you find the most reliable and experienced design partner. An award-winning product design studio in the heart of Europe.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

SEPTEMBER 6, 2021

From highlighting the user's next action to explaining a new product feature: there are few UX elements that are more versatile than the website tooltip. Fortunately, in 2021, there are tools that can help even the least technical of product people build tooltips without code. Then, enter a tiny Javascript snippet.

Onboarding KPIs 98

Onboarding KPIs User Testing Customer Experience UX 98

Userpilot

DECEMBER 22, 2021

What will be the biggest Product Trends in 2022? Interestingly – they seem completely different from the product trends we’ve identified for 2021 – including Product Led Growth , the rise of a Growth Product Management Role, chatbots, or gamification. As Natalia Kimli?ková

Analytic Tools 143

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 143

Userpilot

DECEMBER 18, 2022

As every year, we’ve asked top product experts to share their opinion on the upcoming industry trends. Let’s see how Product Trends will shape up for 2023, how they compare to the 2022 and 2021 predictions , and what Product Resolutions our top-thought leaders made for the upcoming year! – adds Andrea.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Userpilot

JUNE 11, 2021

SaaS businesses need marketing analytics tools to shape their marketing strategies and reach potential customers effectively. Product and user behavior analytics tools help you track user journeys, UX issues, and more. Marketing analytics tools for SaaS. But what about your finances and company health?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

JUNE 24, 2021

The second part will analyze the leading onboarding platforms on the market as of 2021. Instead of asking your developers to hard-code the flows and experiences you need as a Product Manager / Product Marketing Manager , you should be able to handle it yourself. The biggest downside of using Appcues?

Analytic Tools 52

Analytic Tools Customer Communications Onboarding KPIs Data Visualization 52

Userpilot

SEPTEMBER 9, 2021

Use a dedicated UX pattern. There are 3 different types of UX patterns. In order from smallest to largest, they are: Annotated UX patterns. Examples include tooltips: Embedded UX patterns. An example of an embedded UX pattern is a popup. Dedicated UX patterns. What's the solution?

Software Review 98

Software Review Customer Experience User Testing Technical Review 98

Amplitude

JANUARY 21, 2021

Mary Alfheim, Product Analytics Lead, HBOMax : Faced with a large and complex organization with numerous technical dependencies across its many teams, Mary successfully and tirelessly advocated for bringing self-service insights to HBOMax. With real-time insights and analysis from Amplitude, Rosalba and Aaron make same-day improvements. .

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Userpilot

JUNE 23, 2021

The next screen in the onboarding flow asks who you collaborate with: This cements Airtable’s positioning as a work tool and adds an element of virality and product marketing to the onboarding flow. Note also that you’re able to click “Skip” if you want to have the fastest, most frictionless experience possible.

Feedback Software 52

Feedback Software Customer Experience Software Review Data Visualization 52

Userpilot

MARCH 11, 2022

Reports, statistics, and product benchmarks give you hard data on trends in the product world. We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. The Key Takeaways from State of SaaS Onboarding 2021.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 25, 2022

User experience is a user’s perception of your product and brand based on their interactions at different stages of the user journey. Qualitative attitudinal metrics and quantitative behavioral metrics are 2 primary types of UX metrics. Time per task measures the productivity or efficiency of a user while using your product.

Customer Experience 105

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 105

Userpilot

OCTOBER 8, 2021

To be clear: both of these user acquisition strategies still work in 2021. But there is a new kid on the block… What is product-led growth? Over the past few years, companies like Slack, Airtable, and Trello have discovered that they can achieve rapid growth by turning their product itself into a lead generation tool.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

JUNE 14, 2021

Let us know in the comments below what you’re currently measuring in your product analytics! The post The Only 3 Product Analytics Software You Need To Know About in 2021 appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52