Mass market, nano media: The future of marketing is engagement
Intercom, Inc.
MAY 17, 2022
A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. The age of mass media marketing and advertising is over. In 2022, we can no longer separate digital and physical business. Atomized media: There are more channels than ever, and brands are scrambling to tailor their message to suit each one.
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