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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

Unlike books , product management-focused articles take relatively little time to produce and publish, so they help you to stay up to date with the latest developments and trends in the industry. 20 best product manager blogs you need to follow in 2022. Product Manager HQ. Mind the Product.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?

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Product Management Resources: All you need in your first 90 Days as a Product Manager

Userpilot

Powered by Userpilot, the Product Drive Conference is a great opportunity to learn about product marketing , growth, analytics , operations, and leadership. They cover topics such as onboarding , product marketing , analytics , tools to name just a few. The 9 Best Product Tour Software For 2022 [In-Depth Guide].

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.

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What Is The Average Senior Technical Product Manager Salary?

The Product HQ

Average Salary: $90,544 Product Manager: Product managers are responsible for the success of a product and often work one step behind senior product managers. Average Salary: $131,416 Director of Product: The director of product works alongside the product team to oversee the development and release of products.

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6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo. So our team created a solution so that everyone has an opportunity to be a life-long learner.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love. Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT.