2023 Enterprise Leadership Product Marketing 
Userpilot
AUGUST 30, 2023
It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The 2023 edition is the biggest so far, with 20 speakers and four categories.
The Product Coalition
NOVEMBER 13, 2023
When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.
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The Product Coalition
DECEMBER 4, 2023
If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?
The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
The Product Coalition
JUNE 18, 2023
It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. That’s the whole reason VCs invest in startups.
The Product Coalition
MARCH 19, 2023
Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.
Gainsight
APRIL 12, 2023
In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. But what I learned, after years of procrastinating on tough moves for our leadership team, is that the leaders’ teams suffer greatly through that inaction. Maybe they are misunderstood. Maybe they need more coaching.
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