article thumbnail

Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. Stephen is the General Manager for Wearables at Apnimed, Inc.,

article thumbnail

Count The Digits

Mironov Consulting

†† Here’s a scenario: You’re a product manager at an Enterprise software company and get a blizzard of incoming requests and demands and tickets and suggestions and ideas.    That’s our #1 challenge for 2025.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons from LTP Digital 2022: Adopting a Product-Led Company Culture

ProductPlan

Learn how to build a product-led growth team: Transformation trends. Globally by 2025 companies will spend about $2.8 To mitigate this spending trend, companies should consider transitioning to product-led. To mitigate this spending trend, companies should consider transitioning to product-led.

article thumbnail

Major Migrations Are An Organizational Challenge, Not Just a Technical Challenge

Mironov Consulting

 But most of the migration failures I see are driven by organizations’ unwillingness or inability to stick with the very hard choices that B2B/enterprise migrations demand.  We Every new enterprise customer expects 3-5 years of support for whatever they license.  So  We lack backbone, resolution, clarity.

article thumbnail

In Scope for My Role?

Mironov Consulting

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.  IN SCOPE:   If you’re a Director who is short a product manager or two, you’re doing two or three full-time jobs (badly) and probably very sleep deprived. 

article thumbnail

Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

So a CSMART goal could be increasing MRR by 22% by 2025. Many SaaS products have similar customer journeys. Provide self-service support to guide users A study by Nuance Enterprise has found that 67% of users would rather use self-service than speak to an agent to solve their problems. SMART goal-setting framework.

article thumbnail

Norman Crowley on uncovering the business opportunities in tackling climate change

Intercom, Inc.

In this episode of Inside Intercom we hear from Norman about his own motivations, why he believe privates enterprise can play an integral role in positive change, and how his company Carbon Crowley (part of the Cool Planet Group) harnesses data to empower major corporations in making huge energy and cost savings. You grow a burger.