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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. You already know that. It’s about alignment!

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. A feature-based product roadmap is easily mistaken for a commitment rather than a high-level plan that is likely to change.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. Take a productivity tools suite like Microsoft Office or Google Workspace.

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14 tips to help you run a successful product design workshop

Intercom, Inc.

What are product design workshops? Product design workshops are an opportunity for a team to untangle a problem together by going through a series of group exercises designed to get to a specific outcome. It takes clear and deliberate planning to run a kickass workshop. How to create and structure a productive design workshop.

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Why I Didn’t Buy Heap: A Cautionary Tale About Failing Self-Service Users

The Product Coalition

Source: [link] As a 10-year product manager and current startup CEO, I love analytics tools. While Fullstory smoothly paved the way to me converting to a paying user, Heap did the opposite — it managed to annoy me every step of the way, leading to an inevitable churned user. Heap is a solid product. You lose data.

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

Userpilot

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights.

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Navigating the future financial landscape

UX Planet

Project Brief The project involves creating a comprehensive finance management app. It will integrate live shopping updates, investment tracking, credit and debit card transactions from multiple banks, bill management, goals tracking, insurance and loan details, tax calculations, and insights on optimising savings.