Userpilot
DECEMBER 19, 2022
B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.
Userpilot
JUNE 3, 2022
Product marketing certifications and training are also useful in improving your skills and credibility. CXL’s Product Marketing certification course is an industry standard. It differs from traditional marketing, which only focuses on customer acquisition and brand promotion. Product Marketing Certification Training by CXL.
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Userpilot
AUGUST 31, 2022
Brands that know how to create raving fans will always take the lion’s share of customers. Raving fans are the customers who are obsessed with your brand and seize every opportunity to passionately tell others about you. They actively promote your brand and never miss anything you say. Sounds too good to be true?
The Product Coalition
OCTOBER 13, 2021
Word-of-mouth advertising is a powerful aspect. Since each user’s opinion affects your brand image, UI testing is also a practical step to enhancing software quality. Is content displayed correctly at high page scrolling speed? Do design characteristics allow users to access full app functionality?
BrainMates
SEPTEMBER 4, 2023
Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators. In a Qualtrics survey, 68% of customers said they’re more loyal to brands that ask for and act on their feedback.
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
The Product Coalition
DECEMBER 11, 2020
Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic. Check out our certifications here. The Fall It wasn’t all sunshine and rainbows for Quibi after launch. The launch itself was, on paper, a success.
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