Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Awareness stage.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel. Free trial conversion rate.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

JANUARY 19, 2023

In this article, we’ll explore customer retention costs. TL;DR Customer retention is a key SaaS metric that measures your ability to retain customers over time. Customer retention cost (CRC) is the amount you spend on customer retention over a specific period. What is customer retention?

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

MAY 24, 2022

Customer acquisition, engagement, retention are essential ingredients for growing a SaaS company. It’s literally impossible to succeed without scoring decent points on all three metrics. This article throws light on what each of these metrics means, why they’re important, and how you can improve them for your SaaS.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

FEBRUARY 6, 2023

If you are wondering how actionable analytics can help you boost product growth in 2023, this post is for you! To start, you can track product usage data with click tracking. To dive even deeper, set track custom events to understand user engagement. Let’s get started.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. Let’s get started!

Feedback Software 98

Feedback Software Messaging Customer Feedback Customer Experience 98

Userpilot

OCTOBER 30, 2022

How can you leverage customer analytics to drive product growth in your SaaS business? Customers are one of your most valuable assets. It’s crucial to maintain track of customer needs and even exceed their expectations if you want to take a customer-centric approach to growth. What is customer analytics?

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Feedback Software 98

Userpilot

AUGUST 31, 2022

Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. How to create raving fans: Provide personalized product experiences.

Feedback Software 98

Feedback Software User Testing Customer Experience Onboarding KPIs 98

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Why is omnichannel customer experience important?

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. It sells millions of iPhones directly to individual customers every year.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 29, 2022

It’s based solely on customer touchpoints , meaning the ad (usually in the form of popups and modals) is triggered by specific user action within the site/product. Here are 4 ways to collect behavioral data to act on for driving customer retention and account expansion. Contextual targeting vs. behavioral targeting.

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

Userpilot

JUNE 21, 2021

NPS scores are a standardized metric for measuring user satisfaction. Satisfaction is measured by asking the users how likely they would be to recommend your product/service to a friend on a 0-10 scale. These can appear inside your product or can be sent to your customers by e-mail.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization User Testing 52

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

DECEMBER 4, 2023

From your website to the in-product experience, there are countless CRO metrics to track. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Analytic Tools Customer Experience 97

Userpilot

JULY 9, 2021

Which SaaS metrics should you track to measure if your business is growing at a healthy pace? With the abundance of data and product analytics available, it's sometimes hard to distinguish vanity metrics from important growth ones. don’t track metrics at all (mostly due to not knowing what to track and why).

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 30, 2022

Wondering how to measure new feature success effectively? Upgrading your product features and introducing new ones is a key part of a successful SaaS product strategy. But how do you measure the success of a new feature? Are the active users aware of the new update? How many users are finding value here?

Feedback Software 98

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 98

Userpilot

MARCH 15, 2022

Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. What is product growth in SaaS?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Userpilot

JANUARY 4, 2022

Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. Behavioral segmentation differs from demographic segmentation in that you segment customers based on behavior data instead of attributes like age, gender, occupation, etc. What is behavioral segmentation?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 98

Userpilot

DECEMBER 15, 2023

Looking for a good onboarding automation tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for onboarding automation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 52

Userpilot

DECEMBER 12, 2023

Looking for a good new customer onboarding tool and wondering which one of Pendo, Appcues, and Stonly is the best option for your SaaS company? There are plenty of tools for new customer onboarding on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. To measure the LTV:CAC ratio, divide the lifetime value by the customer acquisition cost.

Customer Experience 94

Customer Experience Customer Feedback User Testing Onboarding KPIs 94

Userpilot

SEPTEMBER 2, 2021

Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts. How is SaaS growth measured?

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

JANUARY 12, 2024

It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights. A practical example of a funnel chart usage In this example, a funnel chart displays an onboarding or signup process. Onboarding funnel analysis in Userpilot. Its use cases include: Comparing products or categories.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Research Software 105

Userpilot

JULY 11, 2022

In the competitive world of SaaS products, keeping hold of your customers is critically important: in this article, we’re going to explore five of the most consequential types of automation flows for customer retention. A customer loyalty program is about rewarding existing customers (typically using incentives).

Feedback Software 98

Feedback Software Customer Experience User Testing Customer Feedback 98

Userpilot

APRIL 12, 2022

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. It was a gold standard of business growth metrics for many years until the RARRA arrived, a modification of the original model.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

JANUARY 23, 2023

It identifies and stirs you towards the most important things you need to achieve sustainable product growth. To create your growth marketing framework, you must understand your business and its challenges as well as customer pain points. Then, create a strategy, track key metrics , and iterate.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

FEBRUARY 26, 2023

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. However, not all product marketing teams have mastered the art of digital customer engagement. What is digital customer engagement? Digital customer engagement metrics: Engagement rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Experience 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. Let’s begin!

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

JUNE 7, 2021

This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! Best SaaS marketing automation tools for product adoption. Best SaaS marketing automation tools for user communication. Looking to build a marketing automation stack for your SaaS? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

DECEMBER 10, 2023

Interactive user manuals are an excellent way of engaging and educating your users, helping them to get the most out of your product, and improving user onboarding and feature adoption. Let’s explore how Pendo, Appcues, and Stonly compare when it comes to interactive user guides.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

DECEMBER 15, 2023

TL;DR In-app surveys are surveys integrated into your app or page, allowing users to easily provide feedback without disrupting their experience. This feature offers insights into your user’s experiences, how satisfied they are with the product, and how likely they are to recommend it.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Product Research 52

Userpilot

DECEMBER 10, 2023

TL;DR User feedback collects your customers’ opinions regarding your product, website, or service. By engaging with them directly, you can gather useful insights , which can then improve the product and customer experience. Let’s explore how Pendo, Appcues, and Stonly compare when it comes to user feedback.

Feedback Software 52

Feedback Software Customer Feedback User Testing Data Visualization 52