Sachin Rekhi

AUGUST 6, 2015

This is what will help differentiate your solution from just a "vitamin" to being a "pain killer" if you are addressing problems so painful that any improvement to the problem space would be a welcome addition to your target audience. Strategic Differentiation. Or to sell it through an outbound sales team? Competition.

User Testing 143

User Testing Document Product Marketing Marketing 143

Andrew Chen

JUNE 26, 2017

. – but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user. In 2017, Facebook counts over 5 million advertisers on its platform, up from 4 million in Q3 of last year and 2 million in 2015.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. Go to town on channels that you can turn on and off, like outbound or cold email or advertising. There are a billion emails sent every day by MailChimp alone.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Promotion and advertising. Divide and Conquer the Activities of Strategic Product Managers. Product launch.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Decision-making. Competitive advantage. What are value chain management and mapping?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Social advertising platform Smartly.io Increased business efficiency (58%). Enhanced customer satisfaction (58%). Improved customer acquisition (54%). Increased ROI (54%).

Weak Development Team 130

Weak Development Team Reporting Tools Research Software Feedback Software 130

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. A big, notable one has been outdoor advertising, which we can talk more about. Here are five quick takeaways: Break some rules. We’ve been really, really good at ground game.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36