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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

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The Full Guide to Customer Research for SaaS in 2021

Userpilot

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. I also worked with numerous tech startups and even built and run companies myself.

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The “51331 memo” and the origins of product management

Product Management Unpacked

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Armed with this insight, he would create and implement a plan that would rectify consumer pain points, aiming for the greatest return on investment.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

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How To Find 100+ Free Beta Users for Beta Testing In 2023

Usersnap

Are you ready to take your product from concept to triumph through effective beta testing? The journey from idea to success hinges on the crucial stage of beta testing. But for startups, the challenge of finding 100 willing beta users can feel like an insurmountable obstacle. Let’s dive in and discover the path to success!

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Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part I)

UX Planet

Alternative assessment methods, such as portfolio reviews, collaborative discussions are presented as more promising avenues for assess the candidate and promoting inclusivity in the hiring process. Methodology Data Collection The data for this research was collected from LinkedIn, a professional networking platform.