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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.

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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

Generative AI is poised to bring about a significant transformation in the enterprise sector. The AI Journey So Far The encouraging news is that most enterprises have already embarked on their artificial intelligence journey over the past decade years. The future of enterprise productivity is here, and generative AI powers it.

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Unlocking Efficiency: Harnessing the Power of Generative AI in Business Operations

The Product Coalition

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

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Best Customer Feedback Software for SaaS Businesses

Userpilot

Are you looking for customer feedback software for your SaaS business? What is Customer Feedback Software? Why is Having Customer Feedback Software Important? Customer feedback software is an essential tool in the arsenal of SaaS businesses for keeping track of user sentiment. What is customer feedback software?

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12 Essential Tools For Your SaaS Marketing Automation Software Stack

Userpilot

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?