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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics.

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9 Common Mistakes to Avoid In Web Design

The Product Coalition

Page owners should leverage these simple tricks to allow users to scan their page easily: Use short paragraphs, headings, and sub-headings Bold keywords Use the inverted pyramid of journalism (from the need to know to nice to know) Use bulleted/numbered lists Adopt a simple language (avoid salesy/marketing pitches) 4. Please be mindful of 8.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Adapting to Product Risks

The Product Guy

At JCDecaux, I led the development of an information kiosk for airport passengers. Passengers are also able to view hotel information and use the devices to speak to the sales team of the hotel. Feasibility risk impacts the capacity of the team to build the product given time, skills and technology constraints.

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Both Heap and GA4 come with a free plan and premium options for large businesses and enterprises. sessions from a marketing campaign), and these sessions can include multiple sessions from the same user. respectively.

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Is that Job too Good to be True? How to Check you’re Applying for a Product Management Role

Mind the Product

For the rest of us, the nature of the recruitment process means that there is often a large information asymmetry – or a gap – between what’s advertised in the job description and discussed in the interview, and the reality of the role and working practices. When did the product teams last speak to a user? You should ask:-.