Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. TLDR; A customer pain point refers to an issue that a customer experiences when interacting with a product or service. Productivity pain points happen when customers want more efficiency from a product.

User Friction 98

User Friction Customer Experience User Testing Product Research 98

Pragmatic Marketing

JUNE 24, 2019

Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. How will it make their life easier?

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. How will it make their life easier?

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also trial sales and advertising sales support.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. Who are your customers?

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 140

User Testing Feedback Software Product Research Research Software 140

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. TL;DR The customer value chain is a combination of what your customers need, how they use your product, and the ways in which you can make it easier for them to use the product. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. TL;DR User personas are semi-fictional characters that illustrate the needs, pains, goals, and demography of your ideal product user.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. What is B2B marketing team structure?

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JANUARY 9, 2023

To create a micromarketing campaign, you must first conduct extensive market research. Finally, you’ll need to figure out your marketing goals , the best tactic for achieving those goals, and how best to track goal completion. A micromarketing strategy is a marketing strategy tailor-made to fit the needs of a niche group.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr. Average salary: $111,208/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

APRIL 3, 2018

In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter. I suggested that understanding both comes down to one thing: research. This is the ultimate weapon for any product, engineering or growth team.

User Testing 68

User Testing Research Software Product Research Market Research 68

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers.

User Testing 40

User Testing Branding Data Visualization Product Research 40

Userpilot

MARCH 4, 2021

Customer feedback software allows you to collect, sort and analyze feedback from your users. By improving their understanding of user behavior, SaaS teams can create better product experiences, ultimately reducing churn and increasing lifetime customer value. Why is having customer feedback software important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in Product. Women in SaaS.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Mixpanel

AUGUST 3, 2023

How can you support audience tracking with product analytics? Instead, we want you to focus on the metrics that truly measure the impact of marketing—from each of your marketing channels to every step of the customer journey, at all stages of company maturity. Build a strong marketing analytics foundation Sales-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers.

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

Mixpanel

AUGUST 3, 2023

How can you support audience tracking with product analytics? Instead, we want you to focus on the metrics that truly measure the impact of marketing—from each of your marketing channels to every step of the customer journey, at all stages of company maturity. Product-led. Why does real-time campaign performance matter?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

I Wonder The Value

JANUARY 4, 2017

What is marketing? Some people may say advertisement, SEO or SNS. Workload Example Graphic design, copywriting, content writing, email marketing, web marketing, SEO, ASO, PPC, advertisement, automation, cold calling, event, public relations, partnership, marketing research and etc. Those are correct.

Marketing 40

Marketing Inbound Advertising B2B 40

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers.

User Testing 40

User Testing Branding Data Visualization Research Software 40

Mixpanel

AUGUST 3, 2023

How can you support audience tracking with product analytics? Instead, we want you to focus on the metrics that truly measure the impact of marketing—from each of your marketing channels to every step of the customer journey, at all stages of company maturity. Build a strong marketing analytics foundation Sales-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

ProductPlan

APRIL 2, 2019

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Product managers are required to use different mental muscles and skills for ushering their ward along to the next step in its lifecycle.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. Step 1: Prioritize the opportunities you want to test.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136