Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. B2B SaaS marketing (down market).

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

NOVEMBER 2, 2023

Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Marketing-led growth vs. product-led growth Marketing-led growth strategy vs. sales-led growth strategy Sales-led growth is a business growth approach which, as the name suggests, centers on the sales process.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Using a trial version of your software is part of the evaluation phase.

Customer Experience 123

Customer Experience Customer Feedback User Testing User Friction 123

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. A big, notable one has been outdoor advertising, which we can talk more about. We had some big names. I had seen things go haywire. Break the rules.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. So one example is that we vet all of the reviews, right?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

JANUARY 19, 2022

Add the product’s name and as many details as you’d like and shoot them over to us! This will go directly to our team so we can review your suggestions and work toward making Userpilot integrations as useful and streamlined as possible for you. Suggest Userpilot integrations to us! What apps would you like to see?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Intercom, Inc.

JULY 19, 2021

Using the data you’ve already captured, you can use outbound messages to onboard and activate customers at pivotal moments in their journey, and even pinpoint the right time to upsell customers to higher-tier plans or expand their product usage. Social advertising platform Smartly.io

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129