Mixpanel

APRIL 6, 2020

And in an industry where success and failure is measured in one percent increments, getting a holistic picture of how advertising strategies are working across nearly a dozen advertising networks is an imperative, yet onerous, task. But it’s not a task that’s intimidating for AdStage’s VP of Product Paul Wicker.

Onboarding KPIs 59

Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

JANUARY 19, 2021

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

The Product Coalition

MAY 9, 2020

Product Data Management (PDM) is the process of collecting, organizing, storing, and sharing data within an organization. You might also have heard that it comes under the umbrella of Product Lifecycle Management (PLM) and is sometimes referred to in software engineering as version control. Let’s look at the differences.

Data Visualization 89

Data Visualization Analytic Tools Onboarding KPIs User Testing 89

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But being product-led goes beyond revenue; it’s about creating a product-led organisation.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

JULY 20, 2021

Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. These will truly be successful market fit products.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

SEPTEMBER 4, 2023

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Tactics, like lead nurturing through emails and personalized product recommendations, help drive acquisition. Register here for FREE!

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Data-driven decisions.

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

ProductPlan

APRIL 2, 2019

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Product managers are required to use different mental muscles and skills for ushering their ward along to the next step in its lifecycle.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

SEPTEMBER 4, 2023

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Tactics, like lead nurturing through emails and personalized product recommendations, help drive acquisition. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Amplitude

DECEMBER 6, 2020

You’d only need one marketing channel to find your users. You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What is a North Star Metric?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

JANUARY 12, 2024

It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights. A practical example of a funnel chart usage In this example, a funnel chart displays an onboarding or signup process. Onboarding funnel analysis in Userpilot. Tracking marketing conversions , etc.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Research Software 105

Userpilot

JULY 22, 2023

Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. Tracking them allows you to allocate resources effectively and optimize your sales and marketing budget. The metric measures the average cost incurred in acquiring one customer.

Customer Experience 94

Customer Experience Customer Feedback User Testing Onboarding KPIs 94

Userpilot

APRIL 16, 2021

The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into acquiring new customers. You can use tools like Userpilot to create contextual onboarding for your users to help them derive value from your product right away and thus improve your average LTV and the LTV:CAC ratio.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Usersnap

SEPTEMBER 21, 2021

Best Practices and Examples For Interest-Based Questions Demographic Best Practices and Examples Product Usage Best Practices and Examples Are You Using the Best KPIs For Your Customer Satisfaction Survey? These surveys help companies gather information on how the public perceives their service or product.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

AUGUST 17, 2021

Wondering how you can boost your product growth with user analytics for SaaS? User analytics tools provide valuable insights into user behavior, i.e., what users do inside your product and why they do it. User analytics focuses on user behavior inside your product or your website. You do not need expert skills or code to use it.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

The Product Coalition

MARCH 11, 2021

We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts. And one day, I got a call from my amazing ex- boss Lavi to tell me an interim role had opened up in Gousto’s Menu Tribe to be a Product Lead there.

Product Research 134

Product Research User Testing Customer Experience Data Visualization 134

Userpilot

JANUARY 26, 2021

If all the data we collect to create better products and customer experiences were trees, each company could plant its own forest. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But can you take action on those insights? But then what?

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Userpilot showcases brand values on Product Hunt to attract like-minded people.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

FEBRUARY 26, 2023

However, not all product marketing teams have mastered the art of digital customer engagement. Whether it’s a sales team, marketing department, or contact center, all areas of your business can benefit from digital customer engagement. Digital customer engagement metrics: Engagement rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Experience 98

Mixpanel

AUGUST 3, 2023

Table of Contents Intro Build a strong foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Where should growth teams focus?

User Testing 110

User Testing Customer Experience Reporting Tools Data Visualization 110

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238